If you have two options in front of you, and you're not sure which one to choose, you'd probably look for reviews. Reviews are the ultimate tie-breaker. People tend to trust recommendations, especially when it comes to dental care. This is why you need plenty of testimonials for your dental practice.
And while all testimonials are great, not all testimonials are equal. Some testimonials weigh more than others.
Next to an in-person endorsement, a video testimonial is the best type of patient recommendation you can hope for. Video testimonials are engaging, endearing, and honest.
In this post, we'll explain how to create testimonials that generate more patients for your dental practice.
The Benefits of Video Testimonials
Why should you invest your time into creating a video testimonial for your dental practice? Here are some of the biggest reasons to film.
Boost Search Engine Ranking
Did you know that videos can improve your practice’s visibility on the popular search engine, Google? Google actually owns YouTube, and if you upload videos to YouTube, you can dramatically increase your chances of getting seen when someone searches for dentists in the area. How? Google often includes videos in its search results pages, so if your video testimonial is optimized for search, it can show up on YouTube and Google.
Build Awareness for Your Dental Practice
A video testimonial can raise awareness for your dental practice because it provides another opportunity for people to learn about you. Share your video testimonial on various platforms to gain awareness from prospective patients who hang out in those places.
Easy to Consume
When given the chance between reading a testimonial and watching one, most would opt for the latter. Videos don’t require a lot of mental energy. Watching a video testimonial is a passive but entertaining experience.
Sharable
Videos are easy to share. Encourage your audience to share your videos with others in their social circles. All they need to do is copy and paste the video’s URL, making the sharing process pain-free.
Forge a Human Connection
Videos are magical because they humanize your business. Video testimonials allow a prospective patient to see another human face, which makes the video’s marketing content more authentic and personable.
Increased Retention
People have short attention spans, but they’ll stick around longer when there’s a video involved. When you use a video, you can attract your target audience and keep them hooked. Plus, they’ll retain more information from a video than they would from other forms of advertisements, such as a postcard or flyer.
Click here to continue reading this post!
/wp:paragraph