Looking for a new way to grow your dental practice? Look no further than your inbox.
Yes, we’re talking about email.
Email is one of the best marketing tools that you’re not using. While you likely use email for simple transactional tasks, such as to confirm upcoming dental appointments, you probably aren’t using email to its full potential.
In this post, we’ll discuss how to take advantage of email to market your dental practice and services. Let’s get started.
What is Email Marketing?
Email marketing is a simple but effective marketing strategy. It's the act of sending promotional emails to your prospective, current, and previous patients.
The goal of email marketing is simple: Build a relationship with your patients through the inbox. You can do this through an assortment of email types, including:
Transactional - This is the type of email that you're most familiar with. These are automatically triggered emails, such as appointment confirmations. These are different from main marketing emails because they’re automated and initiated by a patient’s behavior. Unlike traditional marketing emails, transactional messages are sent on a 1-to-1 basis instead of 1-to-many.
Newsletters - These are weekly or monthly digests about your dental practice. Use these emails to share recent news about your practice that your patients will care about. You can also use your newsletters to promote individual services and book more appointments.
Lead nurturing - These emails can run the gamut from educational content to event invitations. The goal of these emails is to build a relationship with your subscribers and stay at the top of their minds so that when it's time to schedule a dental appointment, you're the first one they think of.
Later on in this post, we’ll share more types of emails that you can send, but this is a good sample to help you see the power of a robust email marketing strategy.
To recap, here are the top benefits you’ll gain from email marketing:
- You can develop a relationship of trust with your patients—both prospective and current.
- You can educate your patients about their oral health and dental procedures.
- Your patients will remember you when it’s time to book a dental appointment.
- You can use email marketing to actively drive new appointments.
How to Use Email Marketing to Grow Your Practice
Now that we’ve discussed why email is such a great tool for growing your practice, let’s discuss how to use it effectively.
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