Let’s talk about Facebook, and how to effectively use this platform to grow your dental practice.
Facebook is the most popular social media platform on the planet. At last count, it had amassed 2.8 billion active users. That’s over a third of the earth’s population. If one out of every three people use Facebook regularly, it’s guaranteed that at least some of your prospective and current patients use it, too.
Research shows that Facebook users spend an average of 38 minutes each day interacting on the platform. To build a community and stay top of mind with your patients, you need to be active on Facebook, too. Hang out where your target audience hangs out. You can also use Facebook’s powerful advertising tools to expand awareness for your dental practice.
In this post, we'll share top Facebook tips for dentists to help you find success on the platform and grow your practice.
Create a Business Page
First things first, create your Facebook business page, if you haven’t already.
A business page is different from your personal profile. It unlocks the door to Facebook Business Suite, a toolset for managing and marketing your business across Facebook and Instagram, which is owned by Facebook.
You can use Facebook Business Suite to create ads, set automated responses, and monitor your practice’s performance. It is completely free to use, but provides an invaluable service for small businesses, like dental practices, in particular. Using Facebook Business Suite, you can directly compete with big dental franchises, and ultimately win over more prospective patients than you would without it.
Fill Out Your Profile Completely
Creating a facebook business page for your dental practice is just the beginning. to get the most benefit from your time on facebook, you need to take a few extra steps.
Now that you’ve created your basic Facebook business page, it’s time to optimize it and make it shine. Follow these tips:
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